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Looks at the significant political and economic impact that the
modern pharmaceutical industry has had on society taking an
analytical approach to this high profile and controversial topic.
It explains how and why the modern pharmaceutical industry evolved
and explores important topics such as drug promotion and
regulation. It provides
* informative accessible and relevant information for both
professionals and students from all backgrounds
* takes an analytical rather than a purely descriptive approach
The book will supply valuable information for all those who work in
or with the pharmaceutical industry, health economists and health
service researchers.
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